Blog
Notes for church communicators
Practical guides on social media, scripture content and reaching your congregation online.
Using AI for church social media without losing your voice
AI can lighten the load of church social media — if you use it wisely. Practical, honest guidance on where it helps and where a human must stay in charge.
Facebook, Instagram, or X: where should your church focus?
You don't need to be everywhere. A clear-eyed look at Facebook, Instagram, and X for churches — and how to choose where to spend your limited time.
How to make your church's social media accessible
Accessibility means more people can receive your message. Simple, practical ways to make your church's social media posts work for everyone.
Turn Sunday's sermon into a week of social posts
Your pastor already wrote great content — the sermon. Here's how to repurpose one message into a full week of church social media posts.
The best time to post for churches (and what matters more)
Wondering when to post on your church's social media? Here are sensible timing guidelines — and why what you post matters more than when.
How to write church captions that invite, not preach
Church captions work best when they open a door instead of delivering a sermon. Practical tips for writing warm, welcoming social media captions.
Why consistency beats going viral for churches
Chasing a viral moment rarely helps a church. Here's why a steady, predictable posting rhythm does far more for your congregation and your reach.
Which Bible translation can you legally post online?
Posting Bible verses to your church's social media? Some translations are copyrighted. Here's what churches should know about using scripture online.
What to post on your church's social media
Out of ideas for your church's Facebook or Instagram? Here's a practical menu of post types that serve your congregation and welcome newcomers.
Plan a month of church social media in one hour
A simple batching system for church social media: set your themes once, draft a month of posts in a single sitting, and stop scrambling every morning.